HAGGLE
WITHOUT
THE HASSLE.
Client: Lendo | Category: Print, commercial, OOH
How we made Swedes harder to fool.
Lendo is Sweden’s largest comparison service for private and corporate loans, helping you find better rates and terms than if you went to your bank. With one quick online application, you can get loan offers from up to 35 banks and lenders.
The challenge
Lots of people associate Lendo with dodgy SMS loans packed with tricksy terms and conditions.
Key emotional driver
Swedes don’t find negotiating easy. We’re embarrassed to take different offers to our bank and demand better rates. So we rarely do it, even though we know it’ll pay off.
But with Lendo, you can haggle without the hassle.
We knew that a short-term campaign would only give a short-term effect (and in the worst case, play in to people’s perceptions that Lendo isn’t credible). To get people to understand the value of Lendo – and to start liking and using us – we had to take a long-term view.
WHAT WE NEEDED TO SAY
- Everyone deserves the lowest possible interest rate.
Even those who are financially weak, don’t have bankers for friends or shy away from negotiation. - You too can benefit from Lendo.
Even if you're financially secure and understand money, you could well be paying more interest than you need to. - You have nothing to lose.
It’s free to use Lendo. It’s simple, fast and only takes one UC.
impact
By visualizing 'bad loans' (brought to life as our annoying interest-rate Monsters) we firmly clarified Lendo's role as the hassle-free way to find good loans and avoid the bad ones. The Monster concept is interspersed with copy-led ads in the same informative, personal and straightforward tonality.
For potential borrowers, Lendo is now as conceivable a brand as the major banks SEB, Handelsbanken and Nordea (source: Nepa). And since the start of our collaboration in 2017, Lendo has more than doubled the number of brokered loans each year.
SELECTED WORK FOR LENDO.
CAMPAIGN:
ANNOYING
INTEREST
RATES.
The interest rate Monsters are back (in fabulous hand-made costumes) – and more annoying than ever.
CAMPAIGN:
MEET THE
MONSTERS.
Launch campaign for our interest rate Monsters to clearly land that Lendo is a lender, but a comparison service. In the first quarter following the campaign Lendo’s brokered loans increased by 41%.
ALWAYS-ON
ACTIVITY.
The need for a loan crop up at any time. So Lendo must be in the media – and in people’s heads – at all times. How do you stay interesting when you’re always on? By always finding new ways to make our core messages stick.
CAMPAIGN:
HOLIDAY REMINDER.
Using a French Riviera-inspired 1960s style, our message ‘Don’t let high interest rates get in the way of your summer’ was brought to life in a 16m high hand painted mural on one of Stockholm’s busiest streets. Illustration by Mexican Rodolfo Reyes. The work was also produced in print and social media.
CAMPAIGN:
Building on Lendo’s role as a comparison service, we drummed home the message to always compare before taking a loan. Just as you would with travel, hotels or electric gadgets.
COMPARE.
CAMPAIGN:
BUSINESS
LOANS.
In 2019 we began helping Lendo with their new corporate loan service – aimed primarily at sole traders and small business owners. An evolved graphic profile gives corporate loans its own identity built on the strong brand associations for private loans.
