MINI
AT WORK.
Client: MINI | Category: Print, online, PR
MINI, with its rebellious character, was not at all top of mind when it came to business leasing. By putting MINI in the role of a hard-working vehicle, we created a platform for an offer of smart business leases for companies interested in associating themselves with the playful and challenging personality of MINI.
In combination with print ads, online and PR, we created the direct mail ‘MINI At Work blueprint’ delivered to selected companies in a branded tube, with all the facts and information needed to plan a business car lease on one single page. Thus, making it easier than ever to navigate through all the different leasing options.
Our work together with MINI helped MINI sustain market share in a declining market.
