THE PINK
SHARK IN
THE SEA OF
SAMENESS.
Client: RAW iGaming | Category: Brand concept, B2B copy platform
How we stirred up the casino industry.
If you think of online casino games, you probably think of colorful spinning symbols, eye-catching lights, and shrill bell ringing, presenting a wide range of themes and gaming features. Fancy stuff, right? Well, scratch the surface and you’ll discover that most games are basically the same. All game studios develop 3×5 or 4×5 slot games, with only slight differences in mechanics. RAW iGaming, a new player in the field, realized that to make casino managers want to implement RAW’s games on their platforms, RAW needed to deliver something completely different. If not, the managers of the casinos would just move on to the next game studio on the never-ending list of suppliers.
THE CHALLENGE
How does one convince the industry that RAW isn’t just another game studio with more talk about innovation but no actual uniqueness?
KEY EMOTIONAL DRIVER
Dare, and you will be rewarded. You don’t want to be the one who misses out on completely new, more entertaining, player-attracting games, do you?
SOLUTION
We used the same approach for our communication as RAW does in their game-designing process: mixing insane creativity with commercial sanity. We created a copy platform that stands out through well-crafted messages with a bold attitude, combined with equally rebellious and distinctive illustrations.
IMPACT
We’ve collaborated with RAW on their amazing journey from the start and have had the pleasure to observe how the company has grown, along with the brand’s fantastic reception by the primary target audience, casino operators, as well as with game studios, investors, and employees. The communications toolbox we provided proved to generate impact at B2B trade shows, sales visits, presentations, giveaways, recruitment, social media, and the RAW website.
