THE
URBAN
HUNTING
STORE.
Client: Hunt | Category: Brand relaunch campaign
At Hunt, you can buy rifles, get kitted out, even take your hunting license just like in any of the many hunting stores all over Sweden. The difference? Hunt’s only store is located right in the middle of the city of Stockholm. Their passing trade isn’t traditional, conservative country folk. It’s Stockholm’s finest urbanites.
KEY EMOTIONAL DRIVER
When shopping at Hunt, you can follow your passion for hunting without feeling like a “hillbilly”.
IMPACT
During our three years of cooperation, we created films, radio ads, print ads, outdoor ads, events, guerilla stunts and direct marketing. The award-winning campaigns, playing with Stockholm stereotypes like taxis, lattes and chihuahuas, helped establish Hunt as the premium brand for a new generation of hunters. The work raised brand awareness by over 300%, increased sales by 12% and the demand for hunting license training by 14%.
