THE WORLD
OF BAMSE.
Client: Kolmården | Category: Launch campaign
Kolmården is one of the largest wildlife parks in the world. Now, they wanted to become one of the world’s most attractive amusement parks too, aiming to inspire even more adults and children to a lifelong engagement for animals and nature.
The drive started with a new tenant moving into the park: Sweden’s most beloved bear, Bamse, a cartoon character – accompanied by his grandma and all of his friends. (From the 60s and onwards, Swedish children have been formed by the kind and righteous Bamse through comic books, TV series, films, radio theatres, records, tapes and stories.)
Our assignment was to launch the new world of Bamse – not just a single attraction but a gigantic playground, 20 000 square meters large, including all the imaginative places, buildings and characters.
Key emotional driver
Remember when you were a kid and emerged yourself in imaginary worlds? When reality went out the window and you were just there, with your favourite comic book characters? Now you can relive this experience and share it with your kids, in a fairytale world you both love.
impact
By visualizing 'bad loans' (brought to life as our annoying interest-rate Monsters) we firmly clarified Lendo's role as the hassle-free way to find good loans and avoid the bad ones. The Monster concept is interspersed with copy-led ads in the same informative, personal and straightforward tonality.
For potential borrowers, Lendo is now as conceivable a brand as the major banks SEB, Handelsbanken and Nordea (source: Nepa). And since the start of our collaboration in 2017, Lendo has more than doubled the number of brokered loans each year.
