FROM
A TO BE.
Client: Hyundai | Category: Brand concept, print, OOH
Hyundai wanted a global campaign idea to launch the new Hyundai Tucson. We gave them a concept for the entire brand.
Key emotional driver
Owning a luxury car today is about much more than just showing off yourself with a status symbol on the street. The car has become a tool for a much deeper, inner journey. It can take you to places where life-transforming experiences happen.
impact
Our concept, From A to Be, embodies Hyundai’s brand direction ‘Modern Premium’ and their vision of an inspirational, inner journey.
With its natural, effortless lifestyle look, the visual platform allows individual markets to easily reproduce the concept with local photographers and copy.
