BAD
WATER
KILLS.

Client: UNICEF | Category: Print, OOH

Dirty water kills more children each year than war. We told that story in a single image.

Key emotional driver

The drinking water you take for granted is lethal to many others. 

Over 1.5 million children die each year from a lack of clean water and basic sanitation. Few people know this. Even fewer support UNICEF’s life-saving clean water initiatives.

impact

The strong, simple image of a child holding a toy water pistol against her own head was photographed by Henrik Halvarsson in collaboration with Marina Kereklidiou. 

It needs no words. 

What began as an ad rapidly spread all over the world. It’s been displayed in MoMA New York, copied by numerous artists and even appeared as graffiti in Madrid.