(INTER)
ACTIVE
CARE.
Client: Miele | Category: Print
A lot of people will happily spend extortionate amounts of money on expensive clothes, only to wash them in cheap machines. A hard challenge for Miele when they launched their new high-end washing machine Active Care.
Cheap washing machines might get your clothes clean. But if you want to really care for your valuable garments, you need Miele Active Care to treat each of your different textiles properly.
Our print campaign interacted with fashion magazine editorials. A die-cut hole in each ad acted as a Miele washing machine window, cleverly placing the latest fashion garments on the surrounding pages inside the Miele Active Care machine and thus connecting the two.
Before the campaign, awareness of Miele’s advertising was 15%. After the campaign, it reached 85%.
