ABSOLUTE
LAST-MINUTE
TRAVEL.
Client: Ticket | Category: Campaigns
Ticket is the leading travel agency in the Nordic countries. While the brand was well-known, recognition of their core offer – last-minute travel – was low. Here are a few examples of how we raised awareness:
A series of print ads where the person in the picture is reading the exact same issue of the magazine that the viewer of the ad is holding in his/her hands.
Print ads
OOH
Out-of-home advertising which dramatizes how close to departure you can book your last minute trip.
GUERILLA
A guerilla outdoor/PR stunt when US president Obama visited Stockholm to discuss local politics, instead of attending a crucial peace talk with Putin in Moscow.
